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Indian PVC Market on The Uphill
With the growth in infrastructure sector, remarkable growth in PVC is also on the card. The overall scenario in PVC sector is encouraging and providing excellent opportunities to the entrepreneurs to diversify businesses. However, the life cycle cost concept is not fully established in India, which creates hurdles in acceptance of the otherwise technically superior PVC products.

Improving the energy mix to source atleast 25 per cent of India s energy need from renewables would go a long way in ensuring stability", revealed Shailesh Haribhakti, Chairman, BDO Consulting Pvt Ltd to an audience of 500 delegates from over 250 companies and 20 countries at Vinyl India - 2012 held at Hotel Grand Hyatt, Mumbai on 12th/13th April 2012. This was 2nd International Vinyl conference organised by Chemicals and Petrochemicals Manufacturers' Association (CPMA) and Elite Plus Business Services Pvt. Ltd.

Vinyl Industry in India is valued at over 20,000 crore with five major producers and over 600 processor making consumer and Industrial products. PVC has the largest application in pipes for irrigation, sewerage and building and construction. Other applications include window profiles, floorings and wire and cables.

The Conference provided a unique platform to Indian producers and processors to interact with the Indian as well as overseas counter parts. The main aim of the event was to expose the Indian Industry to the emerging global trends in applications and processing and help to upgrade the Indian industry to come up to International standards.

The two day action packed events included discussions on Indian and global PVC Industry, feedstock to Polymers, Machinery, compounding and processing, health Safety & Environment, PVC Profiles and O PVC i.e. oriented PVC which is an emerging technology for high quality pipes.

The Conference brought out very clearly that the pipe sector will undergo a structural changes in next three four years with preference for quality pipes over low cost. O-PVC, a new concept in manufacturing of pipe and provides end products much superior in performance. This technology is coming to India for the first time. On this occasion Indian Plastic Pipe Academy (IPPA) was also launched. IPPA will be a nodal agency, which will guide the user segment for the use of optimum quality of product and will go a long way in the growth of the Industry.

PVC - Global Scenario According to Steve Brien, Senior Director, Global Organics, IHS, USA, in today s Poly Vinyl Chloride (PVC) market, the supply and demand for PVC is quite volatile, one of the primary reasons being due to the result of its position in the product lifecycle as well as regional differences in demand and production costs. Although, PVC is in the decline phase in North American and West European markets, it definitely seems to be growing in the BRIC countries.

PVC - Indian Scenario PVC consumption in India has grown over 10 per cent per annum in the past and future projections are also for double-digit growth. Present PVC consumption in India is 2 million MT per year. Infrastructure and housing sector are key drives for growth. Government of India 12th Plan projection for increasing manufacturing share in GDP from 18 per cent to 25 per cent is an indication for the growth potential for PVC Industry. S S Naik, Sr Vice President, Reliance Industries Ltd., was of the opinion that with the growth in infrastructure sector, remarkable growth in PVC and various downstream industries associated with PVC products manufacturing is also on the card. The overall scenario in PVC sector is encouraging and providing excellent opportunities to the existing and new entrepreneurs to diversify businesses and invest in new developments. However, the life cycle cost concept is not fully established in India, which creates hurdles in acceptance of the otherwise technically superior PVC products.