Market Insights

Rising Tide: A Conference by Frost & Sullivan

Posted on 10 February, 2010 | Tags: Curtain Raiser

Change is the only constant adage often used and abused. However, it has never been more relevant than it is today for the Chemicals. Change, business complexity and dynamics have taken on a whole new meaning. Most concepts that we were used to, all our learning's of the past lie under the threat of coming undone. The turbulent global economic weather had industry leaders and managers sweating it out to rationalize the chaos that was the defining characteristic of the last three quarters.

As the rules of the game have drastically changed, organizations are re-evaluating everything - growth, survival strategies and even the fundamental business models. Yet, the importance of an informed decision cannot be understated. The standard strategy of cutting corners will repair the bottom line in the short term, but we believe that it will also paralyze companies in the long term. Companies that successfully navigate tough economic times do not sacrifice long-term potential for short-term gain; they take a much longer view and closely monitor their industries, track new opportunities emerging from economic turmoil and develop strategies to exploit the inevitable economic turnaround.
Frost & Sullivan enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. This Frost & Sullivan Executive Summit, 'The Rising Tide', focuses on providing interactive training and guidance to the corporate world on some of the primary areas of growth strategy development and such initiatives will result in the long awaited rising tide that will lift all boats.

The event will focus on the current turbulence in the economy, the industry and the means by which an organization can align their strategies to overcome this chaos. Sustainable long-term growth is an objective most company's aim for, but few work towards it. Short-term profits and focus restricted to cost cutting harm long-term growth. Strong fundamentals and long-term strategies accounting for economic downturns provide the elusive factor of sustainability to the business.

The summit will get all the facts in place regarding the current chaos and turbulence in the industry. What is happening and why it is happening? It will help the industry leaders and managers equip themselves with the right tools and methodologies to deal with these issues. It will help them determine the right strategic direction for their organization, which will help them achieve better performance, competitiveness, growth, stability and all other major critical issues for their respective organizations. Thus, delegates will take back to their organizations - specific implementation plans, converting strategies to action. They will gain insights on the industry through workshops, case studies, training modules and presentations.
Key Discussion Areas
The key discussion areas of the summit will include in depth discussion on factors that are of critical importance to strategic initiatives by the top management. Industry leaders will cover these areas through interactive hands on approach with the help of case studies and workshops. These would cover CEO 360 Degree Perspectives, Macro Economic Developments, Risk Analysis and Mitigation, Mergers and Acquisitions, Strategic Change, Marketing Strategy and Planning, Outsourcing Models, etc.

The case studies and sessions during the summit will elaborate on successful strategies executed previously during similar turbulent situations and the workshop will better equip the delegates for strategizing and implementation at their respective companies. The summit will get all the facts in place regarding the current chaos and turbulence in the industry. Industry stalwarts would share their views on the ongoing chaos in the industry and that would equip the industry leaders and managers with the right tools and methodologies to deal with the issues during the current business scenario. Major critical issues related to determining organizational strategic direction or business transformation, performance, competitiveness, growth and stability would be focal point of discussions during the meet. Also the delegates will deliberate their views on specific issues of interest and share their views on topics that are relevant with the present industry scenario. Summit will provide insights into the industry through workshops, case studies, training modules and presentations.